On a Wednesday evening in February 1884, a handful of local citizens called at the Coventry Institute in the city to open the first accounts with the Coventry Permanent Economic Building Society.
We’ve changed since then. The one pound, two shillings and six pence deposited on that night has led to a national organisation with assets of more than £46 billion and nearly two million members. But a look through our archives shows that some things still apply.
Looking at our historic adverts it's clear that safety, security and simplicity have always been at our heart. The first advert below, from 1928, highlights this.
In the years after World War II, adverts stressed the importance of saving for everyone. Providing a nest-egg, giving children a good start or even for those little luxuries – we positioned ourselves as the ideal home for everyone’s money, as shown in the second advert below.
And then we come into the seventies and eighties. As you can see, although the language may have changed, the message was the same.
In our archives we see more than just the history of Coventry Building Society. We’ve sought to support savers over the years, whatever their needs. Here’s to the next 135 years!