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Highest customer satisfaction

We have the highest customer satisfaction rate of any UK bank or building society

*Based on 52 week moving average ending 12 February 2018, comparing the number of satisfied versus dissatisfied customers, excluding those that don’t give an opinion. The research is based on a combined 2,514 customers, across two studies, with a nationally representative adult profile. It excludes brands with fewer than 100 responses.

YouGov - Highest customer satisfaction of any bank or building society

What's YouGov?

YouGov is a world-leading online market research company, measuring public opinion and consumer behaviour. 

It's driven by one simple idea: that the more people participate in the decisions made by the institutions that serve them, the better those decisions will be.


What's BrandIndex?

YouGov's BrandIndex measures brand perception across multiple sectors. It gives us a daily snapshot of what our members think about us – and shows us how we compare to other building societies and where we need to improve.

BrandIndex rates a number of areas including:

  • Quality
  • Value
  • Customer satisfaction
  • Brand awareness

Sign up and have your say

Anyone can join the YouGov panel. Visit their website to sign up and share your opinions in return for points and rewards.