YouGov is a world-leading online market research company, measuring public opinion and consumer behaviour.
It's driven by one simple idea: that the more people participate in the decisions made by the institutions that serve them, the better those decisions will be.
YouGov's BrandIndex measures brand perception across multiple sectors. It gives us a daily snapshot of what our members think about us – and shows us how we compare to other building societies and where we need to improve.
BrandIndex rates a number of areas including: